Trending PR Campaigns
The Money Stress Generation Study
Vanguard Canada commissioned an Angus Reid survey exploring how parents’ financial stress affects their children. The headline finding — that children are overhearing money worries despite parents’ efforts to hide them, and are consequently more likely to feel anxious — created a timely news hook for promoting Vanguard’s MyClassroom Economy financial-literacy programme.
Why it worked: It paired fresh, nationally-representative data with a counterintuitive stat—kids absorb stress despite parents’ silence—and offered a ready-made classroom solution teachers can deploy now.
The lesson: Consider fielding a quick, credible poll to surface a surprising consequence of a common behavior, then attach a free, turnkey fix.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| newswire.ca | Canadian kids are absorbing their parents' financial stress, new Vanguard Canada study finds | Tuesday 1st September, 2026 |
| canadiansme.ca | Canadian kids are absorbing their parents’ financial stress, new Vanguard Canada study finds - CanadianSME Small Business Magazine | Tuesday 1st September, 2026 |