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The Trustworthy Label Survey

PR Campaign

Tuesday 1st September, 2026

Ahead of Organic September, Soil Association Certification surveyed 2,000 British adults to expose widespread confusion and mistrust around food labels. The research created a timely news hook for positioning the organic logo as a simpler, more trusted shortcut for shoppers.

Why it worked: Proprietary polling quantified a trust crisis (44% trust, 53% overwhelmed) and offered a clear, newsy remedy: the organic logo.

The lesson: Consider fielding a quick, representative poll exposing a confusing choice gap, then position your mark as the simple fix.

Soil Association Certification

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
thegrocer.co.uk	Fewer than half of British consumers trust food labels, survey finds	Tuesday 1st September, 2026

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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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