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#1 Campaign
Finance · September 2026
The Six-Figure First Home
Sunday 30th August, 2026
Chill Insurance commissioned research comparing first-time buyer house prices with local incomes and mortgage lending rules. The striking hook was that buying a typical home now requires a six-figure salary for a single buyer in Dublin, Wicklow and Kildare, giving journalists a clear measure of Ireland’s widening affordability gap.
Why it worked: It quantified a painful policy gap with a simple, shocking threshold—“six-figure salary required”—rooted in official lending rules and county-by-county data.
The lesson: Consider reframing your topic into a hard, memorable threshold using public rules plus localised data to show who’s locked out now.
Chill Insurance
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| breakingnews.ie | Six-figure salary required to buy first home in three counties, study finds | BreakingNews | Sunday 30th August, 2026 |
| extra.ie | Six-figure salary needed to buy first home in three counties | Sunday 30th August, 2026 |
| irishexaminer.com | Cork first-time buyers need to earn almost double the median income to afford a home | Sunday 30th August, 2026 |
| businessplus.ie | Revealed: The salary needed for single people to buy a home | Monday 31st August, 2026 |
| rte.ie | 3 counties now need six figure salary to buy first home | Monday 31st August, 2026 |
| leitrimobserver.ie | Leitrim home buyers face €55,125 income hurdle | Tuesday 8th September, 2026 |