Trending PR Campaigns
The Headlight Glare Index
Overnight Glasses analysed IIHS headlight data from 257 vehicle models alongside vehicle height to create a headlight-glare index. The study found the Nissan Titan was the worst overall offender, producing glare 615.1% above the IIHS limit while remaining legal, giving media a clear way to expose the gap between safety standards and drivers’ experience.
Why it worked: It quantified a legal loophole with a shocking, specific stat (615% over IIHS limit) and a novel height-adjusted index, creating regulatory tension.
The lesson: Consider building a simple index that exposes a standards gap, anchored by one outrageous, undeniable number journalists can headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thedrive.com | Study Finds Nissan Titan Headlight Glare Is 615% Over IIHS Limit, But Still Not Breaking the Law | Saturday 29th August, 2026 |
| carbuzz.com | Headlight Glare is Getting Worse, And These Are The Biggest Offenders | Wednesday 9th September, 2026 |