Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 3 Campaign
Finance · August 2026
The Millennial and Gen Z Retirement Survey
Monday 3rd August, 2026
SoFi surveyed 761 Millennials and Gen Z adults about their retirement outlook, revealing that younger people remain surprisingly hopeful despite inflation, housing costs and debt. The brand turned the findings into a detailed story about how these generations are redefining retirement around flexibility, passive income and financial resilience.
Why it worked: It flipped the “doomed youth” narrative with fresh, proprietary stats showing unexpected optimism, neatly pegged to current inflation headlines.
The lesson: Consider fielding a short, original poll that upends the prevailing assumption, then pitch one counterintuitive stat with a crisp chart.
SoFi
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| sofi.com | 2026 Gen-Z and Millennial Retirement Report | SoFi | Monday 13th July, 2026 |
| thinkadvisor.com | Financial Pressures Put Life Milestones Out of Reach for Gen Z, Millennials: Survey | Monday 3rd August, 2026 |
| abc17news.com | Survey: Retirement still feels achievable for Millennials and Gen Z - ABC17NEWS | Sunday 9th August, 2026 |
| businessinsider.com | 4 Takeaways on How Gen Z and Millennials Are Investing for Retirement - Business Insider | Friday 4th September, 2026 |
| investopedia.com | Could the Average Millennial Retire a Millionaire? Here’s What Vanguard Data Shows | Wednesday 9th September, 2026 |