Trending PR Campaigns
Know Your Numbers Survey
Doctors for Healthy Living commissioned Ipsos Kenya to survey 1,100 adults about their awareness and use of routine health checks. The findings exposed a striking gap between knowing key health indicators and actually monitoring them, creating a clear public-health story around the belief that feeling healthy means being healthy.
Why it worked: It used fresh, nationally representative data to expose a counterintuitive gap—high awareness but low action—framed as a timely NCD early-warning story.
The lesson: Consider fielding a quick poll that reveals a belief–behavior gap, then pitch the unexpected delta with one practical fix and local spokespeople.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| healthbusiness.co.ke | Most Kenyans Know Their Health Numbers, but Few Act on Them, New Survey Finds | Friday 28th August, 2026 |