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Top 10 Campaign in Finance · September 2026

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Top 10 Campaign

Finance · September 2026

The Retirement Leakage Survey

PR Campaign

Thursday 6th August, 2026

SecureSave commissioned a survey revealing that one in four US employees had dipped into retirement savings to cover emergencies. The research turned a familiar financial problem into a timely statistic for workplace and retirement-industry coverage.

Why it worked: It packaged a looming hardship into a fresh, citable stat (25% tapping 401(k)s), creating urgency and policy relevance for beat reporters.

The lesson: Consider commissioning a quick poll that quantifies a known pain into a single alarming percentage tied to current policy or costs.

SecureSave

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
planadviser.com	One-Quarter of Employees Tap Retirement Savings for Emergencies, per Survey \| PLANADVISER	Thursday 6th August, 2026

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