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Top 5 Campaign
Ecommerce · September 2026
Packaging Compliance Pressure Survey
Thursday 13th August, 2026
Advanced Supply Chain commissioned a survey of 200 UK manufacturers and suppliers, finding that 93% have been affected or expect to be affected by the EU’s packaging rules. The data-led hook gave the logistics company a timely way to comment on the practical pressures of PPWR and UK packaging EPR, including redesigns, supplier data and rising repackaging requirements.
Why it worked: Fresh, proprietary stat (93% hit) tied to a just-activated regulation created urgency and a clear, quote-ready industry impact story.
The lesson: Consider commissioning a quick poll pegged to a new rule deadline and lead with one striking percentage that quantifies disruption.
Advanced Supply Chain
Sapio Research
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| packaginginsights.com | Pharma packaging under PPWR: Safety and validation demands challenge compliance | Monday 27th July, 2026 |
| packagingnews.co.uk | “93% of British businesses impacted by new EU Packaging regulation” | Thursday 13th August, 2026 |
| packaginginsights.com | EU packaging rules impact 93% of UK manufacturers and suppliers, survey finds | Thursday 27th August, 2026 |