All PR Campaigns › The Retirement Affordability Survey

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.

Last 7 days Last 30 days Last Quarter This Quarter

Top 10 Campaign in Finance · August 2026

Back

Top 10 Campaign

Finance · August 2026

The Retirement Affordability Survey

PR Campaign

Thursday 27th August, 2026

Penfold surveyed UK employees about when they could afford to retire. The headline finding—that 92% would retire earlier if finances allowed—gave the pension provider a timely, relatable hook around retirement anxiety and cost-of-living pressure.

Why it worked: It paired a startling, single-stat (92% would retire earlier) with fresh ONS cost-of-living data, turning sentiment into timely news.

The lesson: Consider fielding one killer stat that clashes with official trend data released this week, then offer a clear expert quote solution.

Penfold

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
pensionsage.com	Affordability influencing retirement timing for vast majority of workers	Thursday 27th August, 2026

Want PR opportunities like this for your brand?

Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

Try it free →

Similar Automotive and Finance Campaigns

These automotive and finance PR campaigns used a similar approach - different topics, but the same kind of angle.

Desjardins Climate Prevention Survey

National survey used to spark attention on climate preparedness.

Desjardins Insurance

Scottish Widows Retirement Report PR

Scottish Widows’ report warns of rising pension poverty to prompt debate.

Scottish Widows

IPA Drink-Drive Awareness Research

Tempcover research warns a pint of strong IPA can push drivers over limit.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.