Trending PR Campaigns
Kesha’s All-Mine Lingerie Campaign
Adore Me partnered with Kesha on a lingerie campaign built around her newly independent era. The brand used her story of reclaiming control over her music, career and body to give a product collaboration a more personal cultural hook.
Why it worked: It piggybacked on a live news window—her independence and tour—using first-person reclamation quotes as the product’s cultural proof point.
The lesson: Consider timing a launch to a subject’s turning-point moment and anchor the pitch in their unfiltered ownership quotes and actions.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| billboard.com | Kesha on Her First Lingerie Campaign as an Independent Artist: ‘My Whole Body Is Finally All Mine’ | Thursday 27th August, 2026 |
| complex.com | Kesha Strips Down for First-Ever Lingerie Campaign as a ‘Free Woman’ | Saturday 29th August, 2026 |