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Retail · August 2026

Crossroads Limited-Edition Guitar Collection

PR Campaign
Wednesday 26th August, 2026

Guitar Center launched a limited-edition Crossroads guitar collection with Eric Clapton and John Mayer, recreating famous instruments and releasing just five Brazilian-rosewood guitars worldwide. The collection gives fans unusually tangible access to guitar history, while proceeds support Clapton’s Crossroads Centre Antigua addiction treatment charity.

Why it worked: Scarcity plus onstage debut created a timed buy-or-miss window, validated by past sell-out data and a charity beneficiary deadline.

The lesson: Consider pairing an ultra-limited drop with a live first-use reveal and a firm sell-out clock to force timely coverage.

Guitar Center Eric Clapton John Mayer Martin Fender PRS Ernie Ball
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
musicradar.com In Pictures: Eric Clapton Crossroads Guitar Collection | MusicRadar Wednesday 6th February, 2013
prnewswire.com Guitar Center Presents The Eric Clapton Crossroads Guitar Collection Featuring Five Limited Edition Signature and Replica Guitars Wednesday 6th February, 2013
gearmoose.com Eric Clapton Crossroads Guitar Collection Thursday 28th March, 2013
gearpatrol.com These Limited-Edition Guitars Were Developed with Eric Clapton, John Mayer and Carlos Santana | Gear Patrol Wednesday 21st August, 2019
zrock.com Crossroads Guitar Festival 2023 Lineup | ZRock Monday 17th April, 2023
guitarworld.com Guitar Center honors Eric Clapton with 25th Anniversary Crossroads Collection – a selection of guitars inspired by the most iconic instruments throughout his career | Guitar World Friday 25th August, 2023
billboard.com Eric Clapton and John Mayer Join Forces for Limited-Edition Guitar Collection: Shop Here Wednesday 26th August, 2026
businesswire.com Guitar Center Unveils the 2026 Exclusive Crossroads Guitar Collection Ahead of Eric Clapton's Crossroads Guitar Festival Wednesday 26th August, 2026
guitarworld.com Gibson launches its first baritone in a decade with all-new pickups | Guitar World Thursday 27th August, 2026
guitarworld.com Guitar Center unveils Crossroads 2026 collection with limited-edition Eric Clapton and John Mayer models: “These guitars are sacred things to me” | Guitar World Thursday 27th August, 2026
musicradar.com “These guitars are sacred things to me”: Guitar Center unveils its latest Eric Clapton charity collab, with the 2026 Exclusive Crossroads Guitar Collection featuring stunning Martin acoustics and the return of the Blind Faith Tele Thursday 27th August, 2026
premierguitar.com Guitar Center unveils the 2026 Exclusive Crossroads Guitar Collection - Premier Guitar Thursday 27th August, 2026
premierguitar.com Tom Morello - Everyone Gets Everything They Want - Premier Guitar Sunday 30th August, 2026
101thefox.net Eric Clapton and Martin Guitar Unveil Crossroads 2026 Collection | KCFX-FM | 101 The Fox Kansas City's Classic Rock Station Tuesday 8th September, 2026
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