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Ecommerce · August 2026
The AI Shopping Trust Index
Thursday 30th July, 2026
RTB House surveyed more than 1,800 shoppers across four countries to explore whether people are ready to let AI research and buy products for them. The hook was a timely set of trust and spending findings, including the conditions under which millennials would hand an AI agent a $250 budget, giving retail media a clear snapshot of agentic commerce’s next step.
Why it worked: It paired fresh, cross-country stats with a clear dollar threshold and safety condition, turning vague AI hype into a concrete, timely retail decision point.
The lesson: Consider fielding a quick poll that quantifies the exact spend limit and safeguard consumers need before trying a new automated service.
RTB House
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