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Ram Rumble Bee Charity Auction

PR Campaign
Wednesday 29th July, 2026

Ram, UFC and partners created a one-off 900-plus-horsepower Rumble Bee SRT, paired it with a Viper-powered SRT-10, and auctioned both for charity. The hook is a rare performance-truck pairing, celebrity auction involvement and a meaningful cause, giving the sale a stronger story than a standard fundraiser.

Why it worked: Tying a one-off 900‑hp halo truck and a Viper SRT-10 to 9/11’s 25th anniversary, with waived fees and Dana White on stage, created urgent, exclusive philanthropy news.

The lesson: Consider pairing a never-again product drop with a nationally resonant date, secure fee waivers, and a celebrity auctioneer to force timely coverage.

Ram UFC RealTruck Barrett-Jackson
16 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
roadandtrack.com Ram’s Muscle Truck Lineup of Rumble Bee Pickups Starts at Just $62,790 Wednesday 29th July, 2026
hagerty.com 2027 Ram 1500 Rumble Bee Priced in Muscle Car Territory - Hagerty Media Thursday 30th July, 2026
autoweek.com Ram Announces Pricing for Four Models of Rumble Bee Pickup Thursday 30th July, 2026
motor1.com Ram's Rumble Bee SRT Can Make Over 900 HP With New Supercharger Kit Wednesday 5th August, 2026
classiccars.com Two Trucks from Ram, UFC, and RealTruck to Be Auctioned for Charity | The ClassicCars.com Journal Monday 24th August, 2026
oldcarsweekly.com One-of-one 2027 Ram 1500 Rumble Bee SRT and a 2005 Ram 1500 SRT-10 customized by RealTruck to be auctioned for charity at Barrett-Jackson's 2026 Las Vegas Auction - Old Cars Weekly Monday 24th August, 2026
boxingnews.com Dana White To Auction Two Ram Trucks For Charity | boxingnews.com Monday 24th August, 2026
carscoops.com Ram Auctioning First Production Rumble Bee SRT And It Comes With A V10 Surprise | Carscoops Monday 24th August, 2026
hoodline.com Las Vegas Auction: Ram Trucks Sell for Veteran Charities Monday 24th August, 2026
hoodline.com Las Vegas Auction: Ram Trucks Sell for Veteran Charities Monday 24th August, 2026
motor1.com UFC And Ram Team Up To Auction Off 900-HP Ram Rumble Bee For Charity Tuesday 25th August, 2026
carbuzz.com The First Ram Rumble Bee Comes With A Free SRT-10 Tuesday 25th August, 2026
carbuzz.com The First Ram Rumble Bee Comes With A Free SRT-10 Tuesday 25th August, 2026
caranddriver.com This Pair of Street-Fighting Rams is Heading to Auction for Charity Tuesday 25th August, 2026
roadandtrack.com Ram’s 1st Rumble Bee SRT Will Be a Package Deal Alongside a Viper-Powered Ram SRT-10 Tuesday 25th August, 2026
motor1.com Dana White Pays $1.5 Million For First Ram Rumble Bee SRT Tuesday 15th September, 2026
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