Trending PR Campaigns
The Executive Benefits Succession Gap Report
NFP commissioned a survey of 273 executive-benefits decision-makers and turned the results into a warning about succession planning. The report revealed that most employers cannot afford to lose key talent, yet many have no formal plan to use benefits for leadership transitions, giving trade media a timely data-led story about the coming retirement wave.
Why it worked: It paired proprietary stats with an urgent counterintuitive gap—leaders value retention but ignore succession—tied to SECURE Act 2.0 timing and boomer retirements.
The lesson: Consider fielding a quick poll that exposes a harmful intention–action gap, then time the release to a looming regulatory or calendar milestone.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| planadviser.com | NFP Finds Succession Planning Support Vital for Executive Benefits | PLANADVISER | Monday 24th August, 2026 |
| insurancebusinessmag.com | Most employers lack an executive benefits succession plan, NFP finds | Insurance Business | Tuesday 25th August, 2026 |
| insurancebusinessmag.com | The deferred comp market is quietly outgrowing the C-suite - group benefits brokers should be paying | Insurance Business | Tuesday 25th August, 2026 |
| cfo.com | The wavering economy ticks up as a factor in executive benefits decisions | HR Dive | Wednesday 2nd September, 2026 |
| insurancebusinessmag.com | Most employers lack an executive benefits succession plan, NFP finds | Insurance Business | — |