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Top 5 Campaign in Finance · August 2026
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Top 5 Campaign
Finance · August 2026

The Executive Benefits Succession Gap Report

PR Campaign
Monday 24th August, 2026

NFP commissioned a survey of 273 executive-benefits decision-makers and turned the results into a warning about succession planning. The report revealed that most employers cannot afford to lose key talent, yet many have no formal plan to use benefits for leadership transitions, giving trade media a timely data-led story about the coming retirement wave.

Why it worked: It paired proprietary stats with an urgent counterintuitive gap—leaders value retention but ignore succession—tied to SECURE Act 2.0 timing and boomer retirements.

The lesson: Consider fielding a quick poll that exposes a harmful intention–action gap, then time the release to a looming regulatory or calendar milestone.

NFP
5 Sources:
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