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Finance · August 2026
Ireland’s Scam Exposure Survey
Friday 21st August, 2026
Ekco commissioned Censuswide to survey 1,000 adults in Ireland about scam and phishing attempts. The resulting figures — including an estimated €760 million lost and an average of 63 scam communications per person annually — gave the brand a timely, newsworthy way to discuss cyber resilience.
Why it worked: It converted a universal anxiety into a hard national cost using third‑party survey data plus a per‑person frequency stat reporters can headline.
The lesson: Consider quantifying a widely-felt risk with independent polling, then scale it to a national cost and rank the top culprits.
Ekco
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| centralbank.ie | New Central Bank research reveals one in three Irish adults have experienced fraud, yet 38% never report it | Tuesday 28th April, 2026 |
| irishtimes.com | Scammers cost Irish adults €760m last year - survey | Friday 21st August, 2026 |
| businessplus.ie | Revealed: How much scams are costing Irish adults | Monday 24th August, 2026 |
| techcentral.ie | Survey finds consumers receive more than five scam or phishing communications per month - TechCentral.ie | Monday 24th August, 2026 |