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#1 Campaign
Finance · August 2026
Romania’s Savings Reality Survey
Friday 21st August, 2026
tbi bank commissioned a nationwide survey exploring how Romanians save, what prevents them from doing so and what financial pressures they fear most. The findings gave media a timely snapshot of household resilience, with less than half saving regularly and rising food costs identified as the leading obstacle.
Why it worked: It led with a hard, counter-comfort stat (“less than half save regularly”) tied to inflation pain, backed by nationally representative numbers and clear quotables.
The lesson: Consider fielding a quick-turn poll that quantifies a current pain point, ranks obstacles, and packages one killer headline stat with a sharp quote.
tbi bank
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