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Top 5 Campaign August 2026
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Top 5 Campaign
All Sectors · August 2026

Pokémon Doughnut Collection

PR Campaign
Thursday 13th August, 2026

Krispy Kreme celebrated Pokémon’s 30th anniversary with six limited-edition doughnuts inspired by characters including Pikachu, Bulbasaur and Charmander. The collection added themed packaging and a free doughnut for customers wearing Pokémon-themed outfits, giving fans a simple reason to visit and share the collaboration.

Why it worked: A time-boxed co-brand with a mass fandom + in-store dress incentive created a coverage-worthy event and easy visual content for media.

The lesson: Consider a 48-hour co-branded drop with a simple public participation trigger (wear/bring X) that guarantees clickable photos and quotes.

Krispy Kreme Pokémon
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

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What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

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