Trending PR Campaigns
Pokémon Doughnut Collection
Krispy Kreme celebrated Pokémon’s 30th anniversary with six limited-edition doughnuts inspired by characters including Pikachu, Bulbasaur and Charmander. The collection added themed packaging and a free doughnut for customers wearing Pokémon-themed outfits, giving fans a simple reason to visit and share the collaboration.
Why it worked: A time-boxed co-brand with a mass fandom + in-store dress incentive created a coverage-worthy event and easy visual content for media.
The lesson: Consider a 48-hour co-branded drop with a simple public participation trigger (wear/bring X) that guarantees clickable photos and quotes.
Coverage over time
How this story spread across the media