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Travel · August 2026
Adaptive SeaTREK Shark Dive
Thursday 6th August, 2026
Sub Sea Systems and Wonders of Wildlife expanded their SeaTREK shark dive so guests with more than 26 physical and cognitive disabilities could take part. The accessible underwater experience, inspired by a young woman with cerebral palsy’s shark dive, gave the programme a strong human story and a clear inclusion hook for coverage.
Why it worked: It fused a fear-factor spectacle (shark dive) with a rare, quantified accessibility breakthrough (26+ disabilities) anchored by one vivid human case.
The lesson: Consider pairing an adrenaline or prestige experience with a surprising access enabler, quantify the inclusion, and front a single compelling participant.
Sub Sea Systems
Wonders of Wildlife
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wondersofwildlife.org | Tours & Encounters | Wonders of Wildlife National Museum & Aquarium | Tuesday 31st March, 2020 |
| wondersofwildlife.org | Tours & Encounters | Wonders of Wildlife National Museum & Aquarium | Tuesday 31st March, 2020 |
| blooloop.com | Sub Sea Systems partner Wonders of Wildlife to develop accessible SeaTREK programme | Thursday 1st May, 2025 |
| wondersofwildlife.org | Adaptive Out to Sea Shark Dive | Underwater Experience | Wonders of Wildlife | Wednesday 18th March, 2026 |
| bostonglobe.com | Where adaptive travelers can dive with sharks - The Boston Globe | Thursday 6th August, 2026 |
| blooloop.com | Sub Sea Systems celebrates SeaTREK Adaptive Shark Dive at Wonders of Wildlife | Monday 17th August, 2026 |