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McDonald’s Jon Diaz Community Center Fundraiser

PR Campaign
Friday 7th August, 2026

McDonald’s teamed up with former NFL running back Latavius Murray for a Saturday fundraiser supporting the planned Jon Diaz Community Center in Nedrow. The restaurant donated 15% of sales for three hours and added family activities, raffles, live entertainment and a player meet-and-greet to turn a local donation into a community event.

Why it worked: It turned a routine donation into a time-boxed, location-tied event with a hometown NFL figure and memorial purpose, creating urgent, hyperlocal news.

The lesson: Consider staging a short, place-specific giving window anchored by a beloved local figure and memorial hook to trigger immediate coverage.

McDonald’s Latavius Murray
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