Trending PR Campaigns
McDonald’s Jon Diaz Community Center Fundraiser
McDonald’s teamed up with former NFL running back Latavius Murray for a Saturday fundraiser supporting the planned Jon Diaz Community Center in Nedrow. The restaurant donated 15% of sales for three hours and added family activities, raffles, live entertainment and a player meet-and-greet to turn a local donation into a community event.
Why it worked: It turned a routine donation into a time-boxed, location-tied event with a hometown NFL figure and memorial purpose, creating urgent, hyperlocal news.
The lesson: Consider staging a short, place-specific giving window anchored by a beloved local figure and memorial hook to trigger immediate coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| spectrumlocalnews.com | NFL player is fundraising to build a community center in his hometown of Nedrow | Friday 3rd May, 2024 |
| cnycentral.com | Taco & Marg Fest, Scottish Games, Fillmore Days, Towpath Day and more in CNY this weekend | Friday 7th August, 2026 |
| cnycentral.com | Jon Diaz Community Center plan gains boost as McDonald’s donates 15% of sales Saturday | Sunday 9th August, 2026 |