Trending PR Campaigns
Patriot Games
Freedom 250 created the Patriot Games, a televised contest bringing one teenage boy and girl from each US state, territory and selected tribal nations to compete in sports challenges for college scholarships. The hook was turning a youth athletics event into a highly choreographed test of patriotism, identity and Trump-aligned American branding.
Why it worked: It reframed a wholesome kids’ sports show as a national identity referendum, pairing ESPN/ABC airtime with baked-in partisan controversy and scholarships.
The lesson: Consider staging an apolitical format (cook-off, hackathon) as a values showdown, with live TV, clear stakes, and a scoring wrinkle to spark debate.
Coverage over time
How this story spread across the media