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Patriot Games

PR Campaign
Sunday 9th August, 2026

Freedom 250 created the Patriot Games, a televised contest bringing one teenage boy and girl from each US state, territory and selected tribal nations to compete in sports challenges for college scholarships. The hook was turning a youth athletics event into a highly choreographed test of patriotism, identity and Trump-aligned American branding.

Why it worked: It reframed a wholesome kids’ sports show as a national identity referendum, pairing ESPN/ABC airtime with baked-in partisan controversy and scholarships.

The lesson: Consider staging an apolitical format (cook-off, hackathon) as a values showdown, with live TV, clear stakes, and a scoring wrinkle to spark debate.

Freedom 250 Trump administration
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