Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign in Travel · October 2026
Back
Top 3 Campaign
Travel · October 2026

Michelin Guide comes to South Australia

PR Campaign
Friday 25th September, 2026

South Australia brought the Michelin Guide to the state, with anonymous inspectors assessing local restaurants before the first selections were revealed at a ceremony. The hook was an Australian first: the prospect of the country’s first Michelin star, putting South Australian dining on the global food map.

Why it worked: It created a sharp geographic upset—Australia’s first Michelin selection landing in South Australia, not Sydney or Melbourne—fuelled by a fixed reveal date and ceremony.

The lesson: Consider engineering a first-in-country milestone in an unexpected region and anchor it to a hard event date and public countdown.

Michelin South Australian Government
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
theconversation.com The Michelin Guide is coming to South Australia. The rest of the country will be watching Wednesday 20th May, 2026
smh.com.au Finally, this food bible’s coming to Australia. But Sydney and Melbourne must wait Friday 25th September, 2026
diningandcooking.com The Michelin Guide is coming to Australia – here’s what it takes to be a reviewer - Dining and Cooking | DiningAndCooking.com Saturday 26th September, 2026
abc.net.au Australia is on the verge of its first Michelin star, and it won't be in Sydney or Melbourne Tuesday 13th October, 2026
russh.com Every South Australian restaurant in the Michelin Guide - RUSSH Wednesday 14th October, 2026
abc.net.au Breaking: Michelin Guide dishes out first Australian stars to array of SA restaurants Wednesday 14th October, 2026
afr.com Michelin starred restaurants Australia as Magill Estate in South Australia awarded two stars Wednesday 14th October, 2026
canberratimes.com.au Michelin guide South Australia winners list and ceremony results | The Canberra Times | Canberra, ACT Wednesday 14th October, 2026
nine.com.au South Australia joins world-renowned Michelin Guide in Aussie first | Nine.com.au Wednesday 14th October, 2026
bbc.com Australia’s first Michelin stars awarded to 11 restaurants Wednesday 14th October, 2026
broadsheet.com.au Australia Finally Has Michelin-Starred Restaurants – See Who Won Tonight Wednesday 14th October, 2026
businesstraveller.com Michelin Stars Land in South Australia: 11 Tables to Book - Business Traveller Thursday 15th October, 2026
scmp.com Michelin Guide South Australia 2027: first stars awarded to 11 top restaurants | South China Morning Post Thursday 15th October, 2026
smh.com.au Michelin guide in South Australia: Should you plan your travel meals around the famous restaurant ratings? Yes. And no. Tuesday 20th October, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.