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#1 Campaign in Fashion & Apparel · August 2026
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#1 Campaign
Fashion & Apparel · August 2026

Massive Attack x Bohemian FC Cuba Aid Shirt

PR Campaign
Friday 14th August, 2026

Massive Attack teamed up with Bohemian F.C. on a limited-edition football shirt supporting medical aid for Cuba. Designed around Cuban kits, Irish connections and lyrics from “Teardrop”, the shirt turned a musician-football collaboration into a wearable political statement with 30% of profits donated to two aid appeals.

Why it worked: It fused two high-heat beats—celebrity music IP and fan-owned football—into a timed, shoppable protest with clear donation math and iconic visuals.

The lesson: Consider pairing an unexpected cultural tribe with a cause, then launch a limited-edition item with hard numbers, a deadline, and a bold visual.

Massive Attack Bohemian F.C.
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
bohemians.ie Bohemian F.C. x Massive Attack 2026 FAI Cup jersey - Bohemian Football Club Friday 14th August, 2026
clashmusic.com Massive Attack Launch New Bohemian F.C. Strip | News | Clash Magazine Music News, Reviews & Interviews Friday 14th August, 2026
clashmusic.com Massive Attack Launch New Bohemian F.C. Strip | News | Clash Magazine Music News, Reviews & Interviews Friday 14th August, 2026
hotpress.com Bohs and Massive Attack announce collaborative jersey | Hotpress Friday 14th August, 2026
fourfourmag.com Massive Attack and Bohemian FC Launch New Jersey Supporting Medical Aid in Cuba - Four/Four Magazine Friday 14th August, 2026
ra.co Massive Attack team up with Irish club Bohemians for charity football shirt · News ⟋ RA Friday 14th August, 2026
nialler9.com Bohs collaborate with Massive Attack on jersey to raise funds for medical aid to Cuba | Nialler9 Friday 14th August, 2026
nme.com Massive Attack team up with Bohemian F.C. for new football shirt Friday 14th August, 2026
extra.ie Bohemians release another special jersey with proceeds going to Cuba Friday 14th August, 2026
cubanet.org Club irlandés de fútbol recauda ayuda para el régimen cubano en medio del colapso sanitario Sunday 16th August, 2026
djmag.com Massive Attack team up with Bohemian F.C. for new charity football shirt | DJ Mag Monday 17th August, 2026
periodicocubano.com Club irlandés de fútbol vende camiseta inspirada en el Che Guevara para recaudar fondos destinados a Cuba Monday 17th August, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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