Trending PR Campaigns
Massive Attack x Bohemian FC Cuba Aid Shirt
Massive Attack teamed up with Bohemian F.C. on a limited-edition football shirt supporting medical aid for Cuba. Designed around Cuban kits, Irish connections and lyrics from “Teardrop”, the shirt turned a musician-football collaboration into a wearable political statement with 30% of profits donated to two aid appeals.
Why it worked: It fused two high-heat beats—celebrity music IP and fan-owned football—into a timed, shoppable protest with clear donation math and iconic visuals.
The lesson: Consider pairing an unexpected cultural tribe with a cause, then launch a limited-edition item with hard numbers, a deadline, and a bold visual.
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