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Massive Attack x Bohemian FC Cuba Aid Shirt
Massive Attack teamed up with Bohemian F.C. on a limited-edition football shirt supporting medical aid for Cuba. Designed around Cuban kits, Irish connections and lyrics from “Teardrop”, the shirt turned a musician-football collaboration into a wearable political statement with 30% of profits donated to two aid appeals.
Why it worked: It fused two high-heat beats—celebrity music IP and fan-owned football—into a timed, shoppable protest with clear donation math and iconic visuals.
The lesson: Consider pairing an unexpected cultural tribe with a cause, then launch a limited-edition item with hard numbers, a deadline, and a bold visual.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| clashmusic.com | Massive Attack Launch New Bohemian F.C. Strip | News | Clash Magazine Music News, Reviews & Interviews | Friday 14th August, 2026 |
| hotpress.com | Bohs and Massive Attack announce collaborative jersey | Hotpress | Friday 14th August, 2026 |
| ra.co | Massive Attack team up with Irish club Bohemians for charity football shirt · News ⟋ RA | Friday 14th August, 2026 |
| nialler9.com | Bohs collaborate with Massive Attack on jersey to raise funds for medical aid to Cuba | Nialler9 | Friday 14th August, 2026 |
| nme.com | Massive Attack team up with Bohemian F.C. for new football shirt | Friday 14th August, 2026 |
| extra.ie | Bohemians release another special jersey with proceeds going to Cuba | Friday 14th August, 2026 |