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All PR Campaigns › Cardi B’s Old Navy Shoplifting Full-Circle Campaign

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#1 Campaign in Fashion & Apparel · August 2026
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#1 Campaign
Fashion & Apparel · August 2026

Cardi B’s Old Navy Shoplifting Full-Circle Campaign

PR Campaign
Wednesday 5th August, 2026

Old Navy made Cardi B the face of its fall denim campaign, then earned extra attention when she said she used to shoplift from the retailer as a teenager. Her candid confession turned a conventional celebrity clothing partnership into a funny, unexpected full-circle story, while she also highlighted the jeans’ fit for curvier bodies.

Why it worked: It flipped a sanitized celeb deal into a redemption arc via her shoplifting confession, creating tension, humor, and a specific body-fit product hook journalists could quote.

The lesson: Worth trying: invite a spokesperson to share a risky, unfiltered “then vs now” confession that dovetails with a concrete product fix.

Old Navy
9 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
gapinc.com Cardi B and Her Crew Serve Up the Season's Most Wanted Denim with Old Navy's Fall Campaign | Old Navy Wednesday 5th August, 2026
al.com Old Navy names Cardi B face of 'Most Wanted Denim' campaign - al.com Wednesday 5th August, 2026
instyle.com Cardi B’s Latest Fashion Gig Is a Full-Circle Return to Old Navy Thursday 6th August, 2026
rttnews.com Cardi B Stars In Old Navy's Fall Denim Campaign Sunday 9th August, 2026
inc.com Cardi B Made Old Navy Look Like a 'Luxury Drop.' Customers Are Sold on the Campaign—and Its $22 Jeans Monday 10th August, 2026
marieclaire.com I Tried the Cardi B x Old Navy Jeans on My Curvy, Petite Frame | Marie Claire Thursday 13th August, 2026
complex.com Cardi B Confesses She Used to Steal From Old Navy—Now She's a Brand Ambassador Thursday 13th August, 2026
billboard.com Cardi B Calls Old Navy Campaign a ‘Full-Circle Moment’ After Admitting She Shoplifted at the Store Growing Up: ‘I Never Got Caught’ Thursday 13th August, 2026
thegrio.com Cardi B hilariously thanks Old Navy for ‘holding me down’ after confessing she used to steal from the retailer - TheGrio Friday 14th August, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

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