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Top 3 Campaign in Fashion & Apparel · August 2026
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Fashion & Apparel · August 2026

Chevrolet x Nike Book 2 Impala Collection

PR Campaign
Tuesday 11th August, 2026

Chevrolet and Nike teamed up with NBA star Devin Booker on four Book 2 trainers inspired by his vintage Chevrolet Impalas. Each shoe mirrors a different car’s colour, model year and details, with the first release timed to Detroit’s Woodward Dream Cruise and packaged in retro Chevrolet-inspired boxes.

Why it worked: It fused a live-timed cultural event (Woodward Dream Cruise) with tangible nostalgia (Impalas’ years, colors, boxes), creating a scarce, locally anchored drop.

The lesson: Consider timing a limited product or content drop to a beloved local event, embedding era-specific design cues and pick-up-only scarcity.

Chevrolet Nike
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
azcentral.com Devin Booker brings vintage Impala collection to his shoes with Nike Book 1 PE Sunday 9th November, 2025
azcentral.com Devin Booker brings vintage Impala collection to his shoes with Nike Book 1 PE Sunday 9th November, 2025
complex.com Chevrolet x Nike Book 2 Collection Release Date Tuesday 11th August, 2026
complex.com Chevrolet x Nike Book 2 Collection Release Date Tuesday 11th August, 2026
sneakernews.com Chevy And Devin Booker Reconvene On Four-Colorway Nike Book 2 Collection Tuesday 11th August, 2026
sneakernews.com Chevy And Devin Booker Reconvene On Four-Colorway Nike Book 2 Collection Tuesday 11th August, 2026
si.com Devin Booker and Nike Roll Out Second Chevy Collection Tuesday 11th August, 2026
carscoops.com NBA Star’s Classic Chevy Impalas Are Now Nike Sneakers | Carscoops Tuesday 11th August, 2026
mediapost.com Chevrolet, Nike Team Up With NBA Star 08/12/2026 Tuesday 11th August, 2026
sneakernews.com Devin Booker Revs Up A "Red Stardust" Nike Book 2 In Ongoing Chevy Collab Monday 17th August, 2026
sneakernews.com Devin Booker’s 1962 Chevy Impala Appears As A Nike Book 2 Monday 17th August, 2026
sneakernews.com Devin Booker’s 1962 Chevy Impala Appears As A Nike Book 2 Monday 17th August, 2026
highsnobiety.com Shop the Nike x Chevrolet Book 2 Metallic Red Bronze Tuesday 18th August, 2026
sneakerfreaker.com Chevy and Nike Are Rolling Out a Book 2 Collection - Releases Tuesday 18th August, 2026
sneakerfreaker.com Chevy and Nike Are Rolling Out a Book 2 Collection - Releases Tuesday 18th August, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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