Trending PR Campaigns
PureGym Hiking Difficulty Index
PureGym analysed more than 130 bucket-list hikes using distance, elevation, gradient and weather data to rank the world’s toughest and most achievable routes. The study gave media a useful, locally relevant hook by revealing which UK trails were hardest, including Wales’s Crib Goch and Tryfan North Ridge, alongside training and safety advice.
Why it worked: It packaged a timely summer-safety angle into a data-backed index with localizable league tables, letting outlets name-check nearby “hardest” routes.
The lesson: Consider building a simple index that ranks local versions of a national trend, then offer expert tips and regionalized leaderboards.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nation.cymru | Welsh hikes rank among UK’s toughest new study reveals | Friday 7th August, 2026 |