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Top 3 Campaign in Beauty & Cosmetics · July 2026
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Top 3 Campaign
Beauty & Cosmetics · July 2026

Naris Youth Sports & Sunscreen Survey

PR Campaign
Thursday 2nd July, 2026

Naris Cosmetics published an in-house online survey of 2,109 Japanese aged 15–24 revealing 62.8% don’t play sports regularly and detailed sunscreen habits by age, sex and activity; the research was released as the brand expands sports sponsorships (including tennis player Honori Koyama) to build awareness among young consumers.

Why it worked: It paired fresh, quantifiable bad news (youth sport drop-off) with a counterintuitive sunscreen gap by gender and activity, timed to a sponsorship reveal.

The lesson: Consider fielding a quick, statistically clean poll that exposes a surprising behavior gap, then tie the fix to a timely brand action.

Naris Cosmetics
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
ibtimes.com Naris survey finds 62.8% of Japan youth skip regular sports Thursday 2nd July, 2026
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