Trending PR Campaigns
Naris Youth Sports & Sunscreen Survey
Naris Cosmetics published an in-house online survey of 2,109 Japanese aged 15–24 revealing 62.8% don’t play sports regularly and detailed sunscreen habits by age, sex and activity; the research was released as the brand expands sports sponsorships (including tennis player Honori Koyama) to build awareness among young consumers.
Why it worked: It paired fresh, quantifiable bad news (youth sport drop-off) with a counterintuitive sunscreen gap by gender and activity, timed to a sponsorship reveal.
The lesson: Consider fielding a quick, statistically clean poll that exposes a surprising behavior gap, then tie the fix to a timely brand action.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ibtimes.com | Naris survey finds 62.8% of Japan youth skip regular sports | Thursday 2nd July, 2026 |