Trending PR Campaigns
Reply AI Film Festival Activation
Reply launched the Reply AI Film Festival at Venice, soliciting 3,000 AI-assisted short films and unveiling ten finalists and a high-profile jury to generate mainstream coverage around AI creativity, with awards including an AI for Good prize tied to the UN SDGs.
Why it worked: It piggybacked Venice’s news cycle and added hard numbers (3,000 entries) plus a star jury and UN-linked award, giving editors a timely, credible peg.
The lesson: Consider timing your announcement alongside a bigger tentpole and anchor it with a concrete stat and third‑party validators you can name.
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