Trending PR Campaigns
Echoes of Revolution AR Tour
Ubisoft, with Sugar Creative and Niantic Spatial, launched Echoes of Revolution — a free mobile AR walking tour in Boston and New York for America’s 250th Anniversary that uses Assassin’s Creed III and Rogue assets to create ten GPS-based historical experiences per city, each producing about 90 minutes of interactive storytelling on Revolutionary-era streets.
Why it worked: It hijacked a fixed national news moment with a free, geolocated AR experience, turning familiar streets into reporter-friendly, filmable set pieces.
The lesson: Consider piggybacking on a calendar tentpole by launching a free, location-triggered experience people can film and share in under 90 minutes.
Coverage over time
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