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Echoes of Revolution AR Tour

PR Campaign
Wednesday 10th December, 2025

Ubisoft, with Sugar Creative and Niantic Spatial, launched Echoes of Revolution — a free mobile AR walking tour in Boston and New York for America’s 250th Anniversary that uses Assassin’s Creed III and Rogue assets to create ten GPS-based historical experiences per city, each producing about 90 minutes of interactive storytelling on Revolutionary-era streets.

Why it worked: It hijacked a fixed national news moment with a free, geolocated AR experience, turning familiar streets into reporter-friendly, filmable set pieces.

The lesson: Consider piggybacking on a calendar tentpole by launching a free, location-triggered experience people can film and share in under 90 minutes.

Ubisoft Sugar Creative Niantic Spatial
8 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
pocketgamer.com Echoes of Revolution brings the real-world history of Assassin's Creed to AR | Pocket Gamer Wednesday 10th December, 2025
iloveny.com NYC Revolutionary Trail: Echoes of Revolution to Launch June 2026 Thursday 12th February, 2026
newyorkfamily.com NYC Revolutionary Trail Launches June 2026: Free Walking Tour in Lower Manhattan – New York Family Friday 13th February, 2026
patch.com Augmented Reality Walking Tour Of Revolutionary-Era New York Will Launch This Summer | New York City, NY Patch Friday 27th February, 2026
iloveny.com Echoes of Revolution: NYC Unveils Preview of Immersive Walking Tour in Downtown Manhattan Thursday 30th April, 2026
bizjournals.com Developer turns 'Assassin's Creed' tech into Revolutionary Boston walking-tour app - Boston Business Journal Thursday 25th June, 2026
vice.com Assassin’s Creed 3 Gets a New 90‑Minute Experience 14 Years Later Thursday 25th June, 2026
bleedingcool.com Ubisoft Releases Echoes of Revolution For America's 250th Anniversary Friday 26th June, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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