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All PR Campaigns › The Odyssey IMAX 70mm Filmstrip Giveaway

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The Odyssey IMAX 70mm Filmstrip Giveaway

PR Campaign
Tuesday 21st July, 2026

To promote Christopher Nolan’s The Odyssey, IMAX and Universal arranged for participating IMAX 70mm theatres to hand out free collectible slices of actual IMAX 70mm film to ticket-holders on two specific Sundays, creating a physical, limited-edition keepsake tied to the film’s unique production format.

Why it worked: A scarce, date-locked physical artifact from a first-of-its-kind format created urgency and a tangible proof-point journalists could show.

The lesson: Consider a two-day-only giveaway of a real process byproduct that proves your claim and sparks FOMO-fueled coverage.

IMAX Universal Pictures
17 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
primetimer.com The Odyssey is handing out exclusive IMAX 70mm filmstrips - PRIMETIMER Tuesday 21st July, 2026
axios.com Only 25 U.S. theaters can show "The Odyssey" in IMAX 70mm Thursday 23rd July, 2026
kxan.com Texas theaters showing 'The Odyssey' in IMAX 70mm film Thursday 23rd July, 2026
wired.com ‘The Odyssey’ Was Made for Imax 70mm. Good Luck Watching It That Way Saturday 25th July, 2026
avclub.com Audiences are going on midnight pilgrimages for IMAX 70mm Saturday 25th July, 2026
avclub.com Audiences are going on midnight pilgrimages for IMAX 70mm Saturday 25th July, 2026
bostonglobe.com Why is it so hard to see 'The Odyssey' in 70mm IMAX? Tuesday 28th July, 2026
timeout.com The Odyssey 70mm IMAX: How And Where To See Christopher Nolan’s Blockbuster In The UK Tuesday 28th July, 2026
timeout.com All the U.S. cinemas where you can watch ‘The Odyssey’ in 70mm IMAX Wednesday 29th July, 2026
blockclubchicago.org Want To See 'The Odyssey' In 70MM Or IMAX? Here's Where To Go Thursday 30th July, 2026
forbes.com Coveted ‘The Odyssey’ IMAX 70mm Screenings Extended After Weeks Of Sold Out Showings Thursday 30th July, 2026
forbes.com Coveted ‘The Odyssey’ IMAX 70mm Screenings Extended After Weeks Of Sold Out Showings Thursday 30th July, 2026
cnbc.com 'The Odyssey' extends stay in 70 mm Imax theaters as shows sell out weeks in advance Thursday 30th July, 2026
sfchronicle.com Missed ‘The Odyssey’ in IMAX 70 mm? You have more time to see it in the Bay Area Thursday 30th July, 2026
variety.com The Odyssey: New BFI Imax Screenings Sell Out in Under 30 Minutes Friday 31st July, 2026
nerdist.com The Odyssey IMAX 70mm Screenings Extended (For Limited Time) - Nerdist Monday 3rd August, 2026
vox.com 70 mm IMAX Odyssey tickets are the ultimate social currency | Vox Thursday 6th August, 2026
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