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Top 3 Campaign in Fashion & Apparel · July 2026

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Top 3 Campaign

Fashion & Apparel · July 2026

Louis Vuitton Paris Wave Show

PR Campaign

Tuesday 21st July, 2026

Louis Vuitton built an 8-metre artificial wave in central Paris as the backdrop to a menswear show of board shorts and wetsuits, creating a striking surf-themed spectacle that earned widespread media attention.

Why it worked: It hijacked the fashion calendar with a jaw-dropping visual stunt—an 8m wave in Paris—delivering instant, must-run imagery and a clean trend peg.

The lesson: Consider staging a radical, photogenic juxtaposition that literalizes your theme in a single shot journalists can’t ignore.

Louis Vuitton

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
theguardian.com	Board short summer: why everyone suddenly wants to look like a surfer	Tuesday 21st July, 2026

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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

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