Trending PR Campaigns
¿Y mi anillo pa' cuándo? Gincana
Entrepreneur Miguel Gómez (with support from Marbella town hall and local sponsors) is staging a city-wide gincana on 10 October that will invite 300 couples to follow an app-led route of 12 challenges across Marbella, involve local shops and landmarks, and award over €50,000 in prizes—headlined by a white-gold ring with a one-carat diamond worth €15,000. The stunt is designed to drive tourism, footfall and media attention for the city and participating businesses.
Why it worked: A high-stakes, app-tracked race with a €15k diamond prize created a date-specific city takeover journalists could preview and calendarize.
The lesson: Consider pitching a time-boxed city challenge with a single eye-popping prize and live map, letting media embed the countdown and route.
Coverage over time
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