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#1 Campaign
Travel · June 2026
Midnight Sun Hunt (Levi Gold Bar Hide)
Tuesday 2nd June, 2026
Visit Levi, with Agnico Eagle Finland and Levi Ski Resort, hid a small gold bar worth €20,000 in the Levi region and will release clues from 18 June to 22 August for a public ‘Midnight Sun Hunt’ to draw summer visitors — organisers stress no digging and that searches stay within permitted areas.
Why it worked: It turned a low-interest season into a live, time-boxed contest with a €20k prize and drip-fed clues—built-in news beats.
The lesson: Consider staging a public, countdown-style challenge with real stakes and scheduled clue drops reporters can calendar and follow.
Visit Levi
Agnico Eagle Finland
Levi Ski Resort
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| cnn.com | Fancy a summer-long treasure hunt? A $23,000 gold prize awaits in Finland | CNN | Tuesday 2nd June, 2026 |
| thedailybeast.com | Country Hides $23K in Gold for Major Tourist Treasure Hunt | Wednesday 3rd June, 2026 |
| adventuresportsnetwork.com | Finnish Ski Resort Hides $23,000 Worth of Gold for Summer-Long Treasure Hunt | Wednesday 3rd June, 2026 |
| newser.com | Hidden Gold Awaits in Finland | Wednesday 3rd June, 2026 |
| euronews.com | This Finnish ski resort is launching a summer-long treasure hunt for a €20,000 gold bar | Euronews | Thursday 4th June, 2026 |
| independent.co.uk | Lapland resort hides €20,000 gold bar to attract tourists with treasure hunt | The Independent | Tuesday 9th June, 2026 |
| independent.co.uk | Why a €20,000 gold bar has been hidden by a resort in Lapland | Tuesday 9th June, 2026 |