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Traitors Experience NI — Belfast Castle Live Night

PR Campaign

Thursday 21st May, 2026

Traitors Experience NI staged a live, interactive ‘Traitors’-themed game night at Belfast Castle on 29 May, inviting the public to play roles, complete solo and team challenges, and take part in banishments and staged ‘murders’—an experiential stunt designed to recreate the BBC show’s drama and generate local buzz and media coverage.

Why it worked: They hijacked a surging TV obsession with a one-night, location-perfect replica experience at Belfast Castle, creating scarcity and instant sell-out proof.

The lesson: Consider staging a limited, ticketed live reenactment of a breakout pop-culture format in an iconic local venue, then publicize the sell-out.

Traitors Experience NI

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
belfastlive.co.uk	The Traitors-themed interactive game night to take place at Belfast Castle \| Belfast Live	Thursday 21st May, 2026

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