Trending PR Campaigns
Airbnb World Cup Ticket Giveaway
Airbnb is including free 2026 World Cup match tickets with select listings in host cities — marked by a soccer-ball icon — so guests booking those properties during specified windows may receive tickets for knockout-stage matches through to the final, with hosts providing access details after booking. The move aims to generate buzz around stays during the tournament rather than launch a new product.
Why it worked: It hijacked a global event with a concrete, scarce giveaway tied to bookings (soccer-ball icon listings), solving sky‑high ticket prices overnight.
The lesson: Consider attaching a limited, high-demand perk to a normal purchase and gate it by a simple visual marker and timed drops.
Coverage over time
How this story spread across the media