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All PR Campaigns › Titanic Pre-Loved x Cathy Martin

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Top 3 Campaign in Fashion & Apparel · July 2026
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Top 3 Campaign
Fashion & Apparel · July 2026

Titanic Pre-Loved x Cathy Martin

PR Campaign
Saturday 18th July, 2026

Titanic Belfast partnered with sustainable fashion advocate Cathy Martin to host a free one‑day pre‑loved fashion event aboard SS Nomadic (Titanic Pre‑Loved x Cathy Martin) featuring curated vintage sellers, an Edwardian Titanic fashion display and tying into the Northern Threads exhibition to generate consumer interest and media coverage around sustainable shopping.

Why it worked: It fused a free, time-bound pop-up with a celebrity advocate in an iconic, newsworthy venue, creating scarcity and a visual media moment.

The lesson: Consider staging a free, one-day pop-up that pairs a credible advocate with an unexpected heritage location to manufacture urgency and visuals.

Titanic Belfast
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
belfasttelegraph.co.uk NI weekend: from retro arcade games to seeing stars, there’s plenty to plan for this week | Belfast Telegraph Saturday 18th July, 2026
irishnews.com Titanic Belfast and Cathy Martin champion sustainable style with free event Wednesday 22nd July, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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