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The best PR campaigns right now, ranked by coverage. Updated daily.
#1 Campaign in Ecommerce · July 2026
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#1 Campaign
Ecommerce · July 2026

Evri x Scope Donation Parcel Locker

PR Campaign
Monday 15th September, 2025

Evri partnered with disability charity Scope to let people send pre-loved items free via 12,500+ ParcelShops and lockers (including the UK’s first charity-shop parcel locker in Doncaster). Donors generate a free postage label at evri.com/scope, drop items off, and Scope sells them through its retail network; the tie-up has already raised £200,000.

Why it worked: It yoked a first-of-its-kind mechanic (a charity-shop parcel locker) to a massive, free, instantly-usable network—clear action plus social good.

The lesson: Consider launching a “first” that plugs into existing nationwide infrastructure and is free-to-use, with a simple URL and instant public utility.

Evri Scope
4 Sources:

Coverage over time

How this story spread across the media

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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

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