Trending PR Campaigns
Chubb Collectibles Insight Report
Chubb published a survey-driven report, “The New Era of Luxury Collecting & Investment,” revealing young affluent collectors treat items as investments yet often lack proper valuables insurance. The study and associated commentary positioned Chubb as a helpful authority, highlighted a digital insurance preference, and linked to its embedded checkout insurance partnerships to address the gap.
Why it worked: It paired a counterintuitive stat (investment-minded buyers are mostly uninsured) with a concrete, fixable cause (homeowners sublimits) and an immediate solution (embedded checkout coverage).
The lesson: Consider surveying a growth audience to expose a measurable risk–behavior gap, then offer a frictionless fix users can adopt at the point of action.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| prnewswire.com | Chubb Survey Finds 78% of Young Luxury Collectors Buy for Investment, But More Than Half Remain Uninsured | Thursday 16th July, 2026 |
| insurancebusinessmag.com | Young luxury collectors treat collecting as investment but most remain uninsured: Chubb study | Friday 17th July, 2026 |
| insurancebusinessmag.com | Young luxury collectors treat collecting as investment but most remain uninsured: Chubb study | Insurance Business | Saturday 18th July, 2026 |