Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 3 Campaign
Finance · May 2026
Continuum Financial Advice Women's Research
Friday 22nd May, 2026
Continuum, a national financial advice firm, published survey research of 2,181 UK adults highlighting that women are now slightly more likely than men to seek independent financial advice (20% vs 19%) and feel less financially secure (43% vs 49%). The firm used original data to generate media coverage about gender differences in financial advice-seeking and security.
Why it worked: It flipped an expected stereotype with fresh, proprietary polling showing women overtaking men, giving journalists a clean, counterintuitive headline and timely stat.
The lesson: Consider fielding a quick-replicate poll that upends a common assumption by a single percentage point—then pitch the sharpest, simplest headline.
Continuum
2 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| unbiased.co.uk | 74% of women say they are seeking financial advice exclusively for themselves, new research reveals | Unbiased | Tuesday 24th June, 2025 |
| professionaladviser.com | Women more likely to seek professional financial advice – research | Friday 22nd May, 2026 |