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Top 3 Campaign
All Sectors · June 2026
Fidelity Couples Money Survey
Tuesday 19th May, 2026
Fidelity Investments commissioned and published an original survey showing many couples avoid money conversations—24% admit hiding a financial secret—and promoted tips like ‘money dates’ to encourage dialogue. The proprietary research and headline statistics served as the hook for media coverage about relationship and money dynamics.
Why it worked: It paired proprietary, timely stats (24% hiding money secrets; 49% avoiding talks) with a counterintuitive, solution-driven hook (“money dates”).
The lesson: Consider fielding a quick, original poll that reveals a relatable tension, then package a simple, nameable fix reporters can lift verbatim.
Fidelity Investments
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| businesswire.com | Love & Money: Most Couples Give Themselves High Marks in Communication, Yet Fidelity Study Reveals Hidden Frustrations in Couples’ Financial Future | Thursday 1st February, 2024 |
| hbkswealth.com | Couples Money Management: Joint vs Separate Finances Guide 2025 | Wednesday 16th July, 2025 |
| fidelity.com | Fidelity® Findings: Most Couples Feel Confident About Money - But There Could Be More To Talk About | Tuesday 19th May, 2026 |
| koaa.com | Survey finds 24% of people admit to hiding a money secret from their partner | Thursday 18th June, 2026 |
| okcfox.com | New study reveals many couples aren’t talking finances enough, even as most feel secure | Friday 19th June, 2026 |
| scrippsnews.com | Nearly half of couples keep financial secrets from each other, survey finds | Tuesday 23rd June, 2026 |
| abc30.com | Watching Your Wallet: How often should couples discuss finances? - ABC30 Fresno | Wednesday 24th June, 2026 |