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Top 3 Campaign in Finance · July 2026

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Finance · July 2026

FICO Homeownership Awareness Survey

PR Campaign

Wednesday 8th July, 2026

FICO commissioned a Harris Poll-style consumer survey about barriers to homeownership, highlighting affordability issues and widespread confusion about how credit scores affect mortgage eligibility and rates to generate press coverage and position FICO as an authority on consumer credit education.

Why it worked: It paired fresh, proprietary stats with a contrarian wedge—credit confusion beyond affordability—timed to the GSE credit-model transition, giving reporters a clear news hook.

The lesson: Consider fielding a quick poll that quantifies a overlooked blocker during a major industry shift, then offer clear, quotable fixes.

FICO

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
nationalmortgageprofessional.com	FICO Survey Finds Credit Confusion Still Holding Back Prospective Homebuyers – NMP	Wednesday 8th July, 2026

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