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Find Your Match Quiz

PR Campaign

Thursday 16th July, 2026

NBC Sports and the Premier League launched “Find Your Match,” an 11-question, shareable quiz that pairs summer World Cup viewers with a Premier League club, captures contact details to send viewing information for the 2026–27 season, debuts at Fanatics Fest NYC and offers a UK trip prize.

Why it worked: It hijacked peak World Cup attention with a personality-matching quiz that captured emails and converted fleeting curiosity into season-long fandom.

The lesson: Consider launching a simple personality quiz tied to a cultural spike, gated by email, with a tangible prize to drive signups and coverage.

NBC Sports Premier League

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
variety.com	NBC Sports Uses World Cup Fever to Spark Interest in Premier League Return	Thursday 16th July, 2026
nbcsports.com	NBC SPORTS AND PREMIER LEAGUE LAUNCH “FIND YOUR MATCH” TO HELP U.S. SOCCER FANS CHOOSE THEIR PREMIER LEAGUE CLUB - NBC Sports	Thursday 16th July, 2026

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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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