Trending PR Campaigns
Global Goals Platform
Canva launched the Global Goals Platform to crowdsource what communities most want achieved in their lifetimes, kicking off pilots in Wollongong and the US with the Ad Council and publishing overlapping responses to spark public conversation about civic priorities.
Why it worked: It flipped a familiar tech feedback loop onto democracy, backed by a named city pilot and publishable overlap data journalists could cite.
The lesson: Consider repurposing your product’s core mechanic for a civic or cultural pain point, with a fast pilot and public, visualized results.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| smh.com.au | Canva Global Goals Platform: Melanie Perkins launches initiative to crowdsource community priorities | Thursday 16th July, 2026 |
| smh.com.au | Canva Global Goals Platform: Melanie Perkins launches initiative to crowdsource community priorities | Thursday 16th July, 2026 |