Trending PR Campaigns
Vimeo Short Film Grant
Vimeo relaunched its Short Film Grant Programme, doubling the prize fund to $300,000 for five emerging filmmakers. Alongside funding, winners receive mentorship, equipment and distribution support, turning a routine grant announcement into a larger investment in new creative talent.
Why it worked: The exclusive, time-bound call-to-action—doubling the purse and opening submissions with a celebrity jury—created urgent, concrete industry news.
The lesson: Consider announcing a limited submission window with an upgraded reward and a recognizable judging panel to force timely coverage.
Coverage over time
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