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Health & Wellbeing · July 2026

AI Confidence Sessions for Over-65s

PR Campaign
Tuesday 14th July, 2026

Currys partnered with Dame Prue Leith and charity Independent Age to launch free in-store ‘AI Confidence Sessions’ for over-65s, backed by research showing 94% fear AI scams; the three-month pilot offers non-technical training to build trust and practical use-cases for older people across selected stores and charity centres.

Why it worked: It fused a hard stat (94% scam fear) with a celebrity confessional and a dated, bookable service—solving a current public-safety gap.

The lesson: Consider pairing fresh fear-data with a surprising advocate and an immediate, bookable fix the audience can try this month.

Currys
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
mirror.co.uk Over-65s afraid to use AI as they lose £1,595 each to scams - The Mirror Tuesday 14th July, 2026
hillingdontimes.co.uk Currys launch free AI classes for over-65s amid fears of scams | Salisbury Journal Tuesday 14th July, 2026
walesonline.co.uk Dame Prue Leith teams up with Currys to launch free AI classes for the over 65s after research reveals 94% fear AI scams | Wales Online Tuesday 14th July, 2026
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