Trending PR Campaigns
Steps for Accessible Transport
AODEM organised Huesca’s fourth charity march for multiple sclerosis, offering an accessible 2km route alongside a longer 7km option. The event turns participation into fundraising for a new adapted transport vehicle, with a brain-and-pathways poster reinforcing the idea that every patient’s journey is different.
Why it worked: It tied a fixed event date to a tangible, solvable need—replacing a specific adapted vehicle—backed by inclusive design (2km accessible route) and a striking brain-pathways visual.
The lesson: Consider pitching a time-bound community action that funds one clearly priced, named item, paired with inclusive participation and a symbol-rich visual.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| cope.es | Huesca se une en una marcha solidaria para visibilizar la esclerosis múltiple y renovar su transporte adaptado | Wednesday 9th September, 2026 |