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Top 10 Campaign in Health & Wellbeing · September 2026
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Top 10 Campaign
Health & Wellbeing · September 2026

Steps for Accessible Transport

PR Campaign
Wednesday 9th September, 2026

AODEM organised Huesca’s fourth charity march for multiple sclerosis, offering an accessible 2km route alongside a longer 7km option. The event turns participation into fundraising for a new adapted transport vehicle, with a brain-and-pathways poster reinforcing the idea that every patient’s journey is different.

Why it worked: It tied a fixed event date to a tangible, solvable need—replacing a specific adapted vehicle—backed by inclusive design (2km accessible route) and a striking brain-pathways visual.

The lesson: Consider pitching a time-bound community action that funds one clearly priced, named item, paired with inclusive participation and a symbol-rich visual.

AODEM
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