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Diseña con Covap: Tu creatividad es la leche
Covap ran its annual 'Diseña con Covap' schools contest inviting Andalusian pupils to create cow-themed designs from recycled dairy packaging; winning artworks from two Córdoba schools and one Málaga school were printed on special summer milk cartons, and schools received book vouchers and Covap products. The hook: turning children's recycled art into real consumer-packaged milk to generate media and local pride.
Why it worked: It turned schoolchildren’s recycled art into limited-edition packaging on shelves—a visible, time-bound community moment with built-in local winners and numbers.
The lesson: Consider turning user-generated creations into a limited, shoppable product tied to a deadline and local leaderboards to guarantee coverage.
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