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Top 5 Campaign July 2026
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Top 5 Campaign
All Sectors · July 2026

Diseña con Covap: Tu creatividad es la leche

PR Campaign
Tuesday 14th July, 2026

Covap ran its annual 'Diseña con Covap' schools contest inviting Andalusian pupils to create cow-themed designs from recycled dairy packaging; winning artworks from two Córdoba schools and one Málaga school were printed on special summer milk cartons, and schools received book vouchers and Covap products. The hook: turning children's recycled art into real consumer-packaged milk to generate media and local pride.

Why it worked: It turned schoolchildren’s recycled art into limited-edition packaging on shelves—a visible, time-bound community moment with built-in local winners and numbers.

The lesson: Consider turning user-generated creations into a limited, shoppable product tied to a deadline and local leaderboards to guarantee coverage.

Lácteos Covap
10 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
cope.es Alumnado andaluz diseña los 'briks' de Lácteos Covap de este verano en el marco de un concurso entre colegios - España - COPE Wednesday 26th July, 2023
andaluciaeconomica.com El agua y el arte nazarí, las temáticas ganadoras del concurso 'Diseña con Covap, tu creatividad es la leche' - Revista Andalucía Económica Saturday 7th September, 2024
cordobahoy.es El CEIP Fuente del Moral de Rute gana el concurso de Covap con un diseño por las víctimas de la DANA Tuesday 16th September, 2025
diariodesevilla.es La 11ª edición de Diseña con Covap bate récords de participación con 182 colegios y convierte el arte escolar en envases de leche Tuesday 14th July, 2026
abc.es Dos colegios de Córdoba ganan el concurso de Covap que convierte sus dibujos en envases de leche Tuesday 14th July, 2026
eldiario.es El concurso 'Diseña con Covap' bate récord de participación con 182 colegios Tuesday 14th July, 2026
diariodesevilla.es Más de 180 colegios participan en el concurso 'Diseña con Covap' Tuesday 14th July, 2026
aionsur.com La XI edición de Diseña con COVAP bate récord de participación con 182 colegios y convierte el arte escolar en envases de leche - AION SUR Wednesday 15th July, 2026
pymesmagazine.es COVAP llevará a sus envases de leche los diseños creados por escolares de tres colegios andaluces - PYMES MAGAZINE Wednesday 15th July, 2026
pymesmagazine.es COVAP llevará a sus envases de leche los diseños creados por escolares de tres colegios andaluces - PYMES MAGAZINE Wednesday 15th July, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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