Trending PR Campaigns
Giant Jude Bellingham Portrait with Breaded Chicken Football Players
Aldi UK partnered with food artist Nathan Wyburn to create a giant portrait of England footballer Jude Bellingham made from 998 of its new Breaded Chicken Football Players, taking 10 hours to assemble to celebrate England reaching the World Cup quarter-finals; the product is sold from 16 July. The stunt was aimed at generating mainstream coverage and fan buzz around the team and the product launch.
Why it worked: It hijacked a live national moment with a visual oddity (998 chicken players portrait) tied to on-sale product and a named star.
The lesson: Consider turning your product into an eye-popping, countable spectacle pegged to a current cultural peak and a specific on-sale date.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thesoutherngazette.com | Aldi Unveils Jude Bellingham Portrait Made From 1,000 Chicken Nuggets - The Southern Gazette | Thursday 9th July, 2026 |
| thesoutherngazette.com | Aldi Unveils Jude Bellingham Portrait Made From 1,000 Chicken Nuggets - The Southern Gazette | Thursday 9th July, 2026 |
| eastangliagazette.com | Aldi Unveils Jude Bellingham Portrait Made From 1,000 Chicken Nuggets - The East Anglia Gazette | Thursday 9th July, 2026 |
| eastangliagazette.com | Aldi Unveils Jude Bellingham Portrait Made From 1,000 Chicken Nuggets - The East Anglia Gazette | Thursday 9th July, 2026 |
| retailgazette.co.uk | Aldi team up with artist to unveil giant Jude Bellingham portrait | Friday 10th July, 2026 |
| retailgazette.co.uk | Aldi team up with artist to unveil giant Jude Bellingham portrait - Retail Gazette | Friday 10th July, 2026 |
| expressandstar.com | Unique portrait of Jude Bellingham unveiled using chicken nuggets | Saturday 11th July, 2026 |