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Top 10 Campaign in Retail · July 2026
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Top 10 Campaign
Retail · July 2026

Giant Jude Bellingham Portrait with Breaded Chicken Football Players

PR Campaign
Thursday 9th July, 2026

Aldi UK partnered with food artist Nathan Wyburn to create a giant portrait of England footballer Jude Bellingham made from 998 of its new Breaded Chicken Football Players, taking 10 hours to assemble to celebrate England reaching the World Cup quarter-finals; the product is sold from 16 July. The stunt was aimed at generating mainstream coverage and fan buzz around the team and the product launch.

Why it worked: It hijacked a live national moment with a visual oddity (998 chicken players portrait) tied to on-sale product and a named star.

The lesson: Consider turning your product into an eye-popping, countable spectacle pegged to a current cultural peak and a specific on-sale date.

Aldi UK
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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