Trending PR Campaigns
Hot Wheels Tiniest Team Principal
Hot Wheels ran a kid-focused competition, asking 5–10 year olds to submit videos showing their love of F1. A panel of judges chose UK winner eight-year-old George Norris, awarding him VIP British GP access, bespoke Hot Wheels F1 gear, a full die‑cast collection and a trip to Hot Wheels HQ to help design a bespoke F1 model — a playfully engineered stunt to generate mainstream media coverage and family-focused attention.
Why it worked: It hit the British GP news cycle with a kid judge-by-F1-legends twist and a factory design prize that guaranteed photo-led coverage.
The lesson: Consider hijacking a major event week with a kid-fronted contest judged by heavyweight names and a one-off creation moment.
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