Trending PR Campaigns
Aldi Supermarket Sweep Charity Dash
Aldi ran a charity ‘Supermarket Sweep’ stunt in England and Wales where 10 shoppers win a five-minute trolley dash to fill a standard Aldi trolley (excluding alcohol and Specialbuys), keep everything they secure, and Aldi donates an equivalent amount to Teenage Cancer Trust. Entrants apply by email; the stunt follows similar events in Scotland and is designed to raise funds and attention for the charity partnership.
Why it worked: A time-bound, rules-based charity stunt with a nostalgic TV mechanic plus matched donations gave journalists a clear, visual, feelgood news peg.
The lesson: Consider a limited-window contest using a familiar game-show format and matched giving to create a simple, visual, email-to-enter news hook.
Coverage over time
How this story spread across the media