Trending PR Campaigns
Side of Couch World Cup Sweepstake
For the World Cup, Buffalo Wild Wings, Grubhub and Lovesac ran a limited sweepstake where US customers who spent $35+ ordering Buffalo Wild Wings on Grubhub and added a novelty “Side of Couch” item between July 10 and the promotion close were entered to win one of 26 Lovesac Sactional couches delivered before the Final. The added item itself doesn’t ship — it’s a playful entry mechanic to earn coverage and buzz around the match.
Why it worked: A fake menu item embedded in a high-traffic ordering moment (pre–World Cup matches) created a timely, screenshot-friendly, three-brand mashup worth covering.
The lesson: Consider inventing a cheeky “add-on” action inside a transaction people already do this week, unlocking a prize or upgrade for pressable novelty.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| mashable.com | Order Buffalo Wild Wings on Grubhub for a chance to win a free Lovesac couch | Mashable | Wednesday 8th July, 2026 |